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The Instagram marketing software

Turn Instagram
conversations
into customers.

Find your people. Create your content. Grow your business.

Research your audience, create images and Reels, start personalized conversations, and follow up with every lead. Put your Instagram marketing to work in one connected workspace.

Start your 14-day free trialWatch how GramFather works

14-day free trial on every plan.
Plans from $9 a month. Cancel before day 15 and you pay nothing.

GramFather: Your audience. Your next customer. Watch the product walkthrough.▶ Watch the benefits walkthrough
See the real software, then choose your first workflow.

See your next workflow

From audience interest
to your next conversation.

Watch how research, outreach, CRM and content planning work together for your business. Actual screens with sample data.

Start your 14-day free trialExplore the product screens
Read the video transcript

Your next customer could already be engaging with your Instagram niche. GramFather helps you turn that interest into a conversation, and give every conversation a clear next step. Here is how you put it to work.

Choose an audience around relevant accounts and posts. Prepare personalized outreach and follow-up steps. Set your pace and active hours, then continue personally when someone replies. You have a repeatable way to build relationships with people you want to serve.

Bring those relationships into your CRM. Keep notes, tags, conversation history, and follow-up tasks together. Move a contact to the next stage and see exactly who needs your attention. Your next action is ready when you are.

Turn a content brief into drafts you can review, refine, and schedule. Create images, captions, and Reels with your connected AI providers. Build a consistent presence while keeping your creative direction in every post.

Use saved replies and AI assistance to keep conversations moving in your brand voice. Choose approval mode to review AI messages. Browser actions use the Chrome extension, your signed-in Instagram session, and your available computer. You choose the workflows that fit your business.

Start your fourteen-day free trial and put your first workflow in motion. Plans start at nine dollars a month. Choose your plan below, set up your account, and explore GramFather for your business. Your audience. Your content. Your next customer.

Find your peopleStart conversationsCreate content with AIFollow through
Find your next audienceResearch relevant creators and build focused campaigns.Plan a month of contentGenerate images, Reels and captions. Review, then schedule.Keep conversations movingReply in your voice and turn comments into follow-up.Give every lead a next stepKeep contacts, deal stages and tasks together.

Inside your next workspace

See what you’ll
put to work.

Explore actual GramFather screens. See how you can find an audience, plan content, start conversations, and organize the next step.

Give your outreach a system.

Build personalized DM campaigns, set follow-up steps, and see who has replied. Keep each conversation connected to the lead behind it.

Auto-DM Outreach campaign dashboard with demo campaigns, reply tracking and pipeline valuesView full-size screen ↗
Actual GramFather interface with sample data. Names, conversations, and results are illustrative.

Your Instagram workspace, together.
Try it free for 14 days. Plans from $9 a month.

See plans and pricing

The tools behind your next move

A complete operation.
Built around your business.

Each tool has a job. Together, they help you build the relationships, conversations, and follow-through that turn Instagram into a business channel.

Start with the people you want to reach

Find your audience.
Give your outreach direction.

AI audience research

Tell GramFather who you help and what you offer. Discover creators, competitors, and complementary brands whose audiences may fit your business.

  • Refine your search by location, language, and accounts you already know
  • Review why each account fits, with supporting search sources
  • Save research for each Instagram account and reuse it in campaign builders

Campaigns built around your goal

Choose an audience source, pick a campaign preset, and combine engagement with a personal introduction. Set the actions, timing, and follow-up that fit your offer.

  • Reach relevant followers or use your own audience list
  • Prepare engagement and DM steps from one campaign workflow
  • Review the audience before putting your campaign to work
Join conversations your audience already reads

Put your voice
in the right conversations.

Spotlight

Choose relevant creators and accounts to watch. GramFather checks for new posts, then helps you show up with a like and a thoughtful comment in your voice.

  • Choose scheduled checks or a regular checking interval
  • Use AI comments or your own templates
  • Review and edit drafts, or choose automatic sending
  • Set limits and see the activity for each automation
Put it to work

Be part of
the conversation.

A fitness coach can follow new posts from relevant creators and contribute useful advice where potential clients are already reading.

Your connected browser, active hours, and action limits determine when activity runs.

Take a look inside Spotlight
Actual Spotlight setup screen in a demonstration workspaceView full-size screen ↗
Actual platform interface. Demonstration workspace; automation is paused.
Reach the right people

Get the conversation started.

Follow & Engage

Put your business in front of people who already care about your market. Choose an audience from relevant accounts or your own list, then build a sequence of follows, likes, and story views around your campaign.

  • Choose the audience and actions for each campaign
  • Set the pace, action limits, and active hours
  • Track who has been engaged and what happens next

Personalized DM Outreach

Give that first touch a next step. Create a personalized opener and follow-up sequence that fits your offer. Bring context to the message, and take over personally when someone replies.

  • Create an opener and timed follow-up steps
  • Use AI to help personalize your message
  • Stop the sequence when a reply comes in
Choose your audience→Engage with context→Start a conversation→Follow through

Put it to work: A coach can reach people engaging with relevant creators, introduce their offer, and continue personally with those who respond.

Show up with something useful to say

Your voice. More conversations.

Message Autoresponder

Give AI your business context and brand voice, then let it help you handle incoming DMs. Use keyword rules for common questions and approval mode when you want to review messages before they go out.

  • Shape replies around your offer and business context
  • Choose review and approval for AI messages
  • Handle DMs, story replies, mentions, and message requests
  • Keep common answers ready with saved replies

Comment & Reply AI

Keep the conversation going under your posts. Give Comment AI the guidance and voice you want it to use, then help people get an answer while their interest is fresh.

  • Respond to comments with your brand voice
  • Guide AI with the context you provide
  • Set keyword rules and optional DM follow-ups for interested leads
  • Review drafts before sending or choose automatic replies
A question from a potential customer
“This looks interesting. How does it work?”
Your business context + your brand voice
A useful answer.
A personal conversation.
A clear next step.
Illustrative workflow. You choose the automation settings.
Keep the relationship moving

Every lead has a story.
Keep yours in one place.

Your built-in Instagram CRM

Turn scattered conversations into an organized pipeline. See contacts by stage, keep notes and tags beside each relationship, and understand the activity behind your next message.

  • Manage stages and track deal values
  • Find contacts with search, tags, and filters
  • Keep conversation and activity history together
  • Import and export contacts with CSV files
  • Update stages and tags across selected contacts in bulk

Tasks, next moves & saved replies

Know who needs your attention and what to do next. Add a follow-up task while the conversation is fresh, and keep your best answers ready to personalize and reuse.

  • Record the next action beside the contact
  • Build a library of common replies
  • Move leads forward as the relationship develops

Explore the actual pipeline and follow-up tools above.

Work where the conversation happens

Your CRM.
Inside Instagram.

The Instagram overlay brings the contact’s stage, notes, tags, and next move into the profile or DM you’re viewing. Pull up the context, prepare your reply, and keep going.

  • See contact information alongside Instagram profiles and DMs
  • Ask AI for reply suggestions shaped by your goal
  • Insert a saved reply into the composer, then send it yourself
  • Create a task or move a contact to the next stage
Your contact file · Illustrative example

Jordan Lee

Stage
In conversation
Interest
Your new service
Last touch
Asked for details
Next move
Send the overview

The context you need.
Right beside the conversation.

Your next month of content starts with an idea

Create images. Create Reels.
Build a whole content plan.

Bulk AI content planner

Describe your topic, audience, and style. Turn that brief into a 7-, 14-, or 30-day plan—or choose up to 31 posts—with generated media and captions ready to review.

  • Create images, illustrations, infographics, memes, or videos and Reels
  • Choose models for your image and video work
  • Save briefs and model defaults for your next batch
  • Edit or regenerate drafts, then approve and schedule

Your creative direction, throughout

Give the planner your visual style, caption instructions, and posting cadence. Generated content lands in a review workflow so you can make it yours before it reaches Instagram.

  • Review previews, captions, and generation progress together
  • Keep working while generation continues
  • Send approved content to the calendar

Planning and captions use your OpenRouter connection. Media uses your selected OpenRouter or fal.ai provider. Provider usage is billed separately, including regeneration.

See the real AI content planner in the product tour.

Give people a reason to stay connected

Plan your presence.

Content scheduler

Prepare your content while you’re in the creative zone. Organize upcoming posts on a calendar, save drafts, and choose dates and times that fit your business.

  • Prepare images, carousels, and videos or Reels
  • Get AI caption ideas and reuse your saved hashtag library
  • See imported Instagram posts and their performance alongside upcoming content
  • See drafts, scheduled posts, and posts needing your attention
  • Choose publishing times in your account’s timezone
A more consistent workflow

Create.
Prepare.
Schedule.
Stay present.

Browser publishing uses the extension with Instagram signed in and your computer available. GramFather flags posts that need a manual step.

See what your activity is doing

Know your audience.
Know your next move.

Follower Tracker

See who followed, who unfollowed, and how your audience is changing. Go beyond one total number and get a clearer picture of the relationships around your account.

  • Track new, lost, and net follower changes
  • See who follows you and who isn’t following back
  • Review changes as daily follower scans complete
  • Receive a morning email digest of follower changes and campaign context

Analytics that connect the dots

Review follower growth, campaign activity, DM replies, and CRM outcomes together. Use the history to decide which campaigns deserve another run and which conversations need attention.

  • Review activity over 7, 30, or 90 days
  • See outreach, engagement, and comment-to-lead funnels
  • Track replies, won deals, and recorded deal values
The family is growing

Build connections.
Support each other.

New in GramFather Meet fellow members, agree to connect, and build a circle that supports each other. Available with the latest GramFather extension.

Engagement Buddies

Form an opt-in circle of fellow GramFather members who choose to support each other. Connect as buddies, then share your own posts for participating buddies to like and comment on. Enable automatic engagement for new posts with a standing comment you choose.

  • Start with founder buddy connections when you connect Instagram
  • Send requests and manage your accepted buddy relationships
  • Share your own post and the comment you want to invite
  • Choose who you connect with and manage your participation

Follow for Follow

Meet other members who want to grow their network through mutual connections. Send a request, let the other member accept, and follow each other by agreement.

  • Discover public members in the member directory
  • Enable automatic invitations and acceptance for mutual follows
  • Request a mutual follow between Instagram accounts
  • Manage agreements, visibility, and queued activity from your dashboard
Move from an idea to the next action

Ask your assistant.
Keep your work moving.

Your built-in AI assistant

Ask questions about your workspace or tell the assistant what you want to do. Use Chat, Do, or Smart mode to get guidance and carry out supported dashboard actions.

  • Type your request or dictate it in a supported browser
  • Keep conversations and return to them later
  • Review action requests and choose your auto-run preference
  • Open help articles, request support, and suggest features from the same panel

Your voice. Your AI choices.

Add your business context, offer, tone, and examples. Choose the AI models you want for messaging, comments, image understanding, and content.

  • Connect your own OpenRouter account
  • Save model choices and monitor AI usage
  • Guide replies and content with your brand voice
Make GramFather part of your workflow

Connect your tools.
Stay in control.

API & MCP connections

Connect compatible AI assistants and your own tools to GramFather. Search available actions and work with your account’s supported contacts, campaigns, and content operations.

  • Create named API keys with read-only or read-and-write access
  • Connect MCP-compatible clients with your account permissions
  • Request browser status, pause automation, or publish a prepared post
  • Track queued commands and their results

Account workspaces & automation controls

Keep each connected Instagram account’s activity organized. Switch workspaces within your plan’s account allowance and choose how each account works.

  • Set active hours, daily limits, and pauses
  • Manage your connected browser and extension
  • Keep account-specific settings, campaigns, and research together
  • Use the onboarding checklist and built-in help to get started

The people behind the operation

Built by Jon Vaughn.
From Vaughn Labs.

Software built around the work of running a business: finding people, building relationships, and keeping the next step clear.

Our team has earned multiple ClickFunnels Two Comma Club awards. We bring that experience building and selling software to GramFather.

Jon Vaughn and the team with their ClickFunnels Two Comma Club awards
Our ClickFunnels Two Comma Club awards.

Community-driven. Built around you.

Built for you.
Shaped by the community.

GramFather is built for the people who use it. We listen to what you need and build the features, functionality and integrations our community asks for. Your ideas help shape what comes next.

Your ideas matter.

Tell us what you want to accomplish and what would make your everyday work easier.

We listen.

Community requests guide the improvements and new capabilities we focus on.

We build together.

From useful features to the integrations you ask for, your feedback helps the product grow with you.

Explore the plans

Your invitation to the family

Your next move?
Pick your plan.

Every plan starts with a 14-day free trial. Get organized with Starter, put your funnel on autopilot with Growth, or go after the big audiences with Pro.

Starter

Know your audience

$9/month

1 Instagram account

  • Follower Tracker
  • Scheduler
  • Auto-Caption
  • The full CRM and inbox
Start 14-day free trial

Most popular

Growth

Your funnel on autopilot

$49/month

2 Instagram accounts · 3 live campaigns per account

Everything in Starter, plus:

  • Campaigns that follow, engage, DM and follow up
  • Autoresponder: AI replies to your DMs
  • Comment replies with AI
  • Auto-Tag
  • Profile Snapshots
Start 14-day free trial

Pro

Borrow big audiences

$99/month

5 Instagram accounts · Unlimited campaigns

Everything in Growth, plus:

  • Dream 100
  • Spotlight
  • API & MCP
Start 14-day free trial

14-day free trial on every plan. A card is required: we place a temporary hold for your plan’s first month to confirm the card, then release it right away. Nothing is charged for 14 days. Cancel anytime before then and you pay nothing. Keep it, and your plan bills monthly from day 15. No refunds, so cancel before a renewal you don’t want.

Every plan includes

  • The CRM: pipeline, contacts and next moves
  • The GramFather sidebar inside Instagram
  • Inbox sync and saved replies
  • Analytics
  • Engagement Buddies
  • The same account-safety limits
  • The GramFather course and support

Reseller Program

Sell GramFather as your own.

100 client accounts with every feature and your own reseller dashboard. You set the price. You keep the money.

$299/month

100 client accounts · No free trial

Become a reseller

AI features use your own connected AI provider account, billed by that provider. Browser actions run through the GramFather Chrome extension.

Your first three moves

01

Start your free trial.

Pick a plan and sign up with your name and email. Verify your email, set a password and add a card. Nothing is charged for 14 days.

02

Connect Instagram.

Set up your account and Chrome extension, then connect the Instagram account you want to use.

03

Make your move.

Explore the tools, add your first contacts, or prepare a campaign. Connect your AI provider when you’re ready to research audiences, generate content, or draft replies.

Browser actions run through the Chrome extension with Instagram signed in and your computer available. Set active hours and limits to fit your workflow. Instagram’s account restrictions and rate limits still apply.

A straight answer

Before you
join the family.

What is GramFather?

GramFather is Instagram marketing and CRM software by Vaughn Labs. Organize contacts, track follow-ups, plan content, and manage supported outreach and reply workflows from one workspace. Choose Starter, Growth, or Pro based on the accounts and features you need. Browser actions use the GramFather Chrome extension and your signed-in Instagram session.

How does the 14-day free trial work?

Pick Starter, Growth or Pro and sign up with your name and email. Verify your email, choose a password and add a card. We place a temporary hold for your plan’s first month to confirm the card, then release it right away. Nothing is charged for 14 days. Cancel anytime before then and you pay nothing. Keep it, and your plan bills monthly from day 15. AI features use your connected provider account; that provider bills its own usage.

Which plan is right for me?

Starter ($9/month) gives one Instagram account the full CRM, Follower Tracker, Scheduler and Auto-Caption. Growth ($49/month) puts your funnel on autopilot for two accounts: campaigns, AI DM replies, AI comment replies, Auto-Tag and Profile Snapshots. Pro ($99/month) adds Dream 100, Spotlight and API & MCP for five accounts with unlimited campaigns. Every plan gets the same account-safety limits. Selling GramFather to clients? See the Reseller Program.

What can I do inside GramFather?

Research audiences, prepare engagement and DM campaigns, respond to messages and comments, organize contacts and follow-ups, create and schedule content, track followers and results, and connect with other members. Explore the real screens above, then start with the workflow that matters most to your business.

How do AI images, videos, and content plans work?

Connect OpenRouter for planning and captions, then choose a supported media model through OpenRouter or fal.ai. Give the planner a brief and schedule. Review the generated drafts, edit what you want, and approve content for scheduling. Your selected provider bills generation and regeneration usage separately.

Can I review AI messages before sending?

Yes. Use approval mode when you want to review AI messages before they go out. Set your business context and brand voice to guide the drafts. The Instagram overlay can also insert a saved reply into the composer for you to send yourself.

How do I start using Engagement Buddies and Follow for Follow?

Open Engagement Buddies to manage your member profile and connections. New members start public, and connected accounts receive founder buddy connections. You can send requests to other members, enable automatic mutual-follow matching, and share posts for buddy engagement. Manage visibility and agreements anytime. Actions use your connected extension and account limits.

Does my computer need to stay available?

For browser actions, yes. GramFather uses the Chrome extension and a signed-in Instagram session. Keep the required browser session and computer available, and choose the active hours you want to use.

How do I get access and help?

Verify your email during signup, then sign in to your workspace. Use the onboarding checklist, built-in help, and assistant support panel as you explore. Visit our support page if you need help getting started.

What results can I expect?

GramFather helps you organize and carry out your marketing. Results depend on your audience, offer, messages, and follow-through. Instagram’s rules and restrictions apply. Examples on this page illustrate workflows rather than customer results.

Your next chapter

Build your Instagram business.

Get more Instagram followersA practical 30-day plan for your profile, content and growth review.Monetize your InstagramShape your offer and give interested people a clear next step.Organize your salesA pipeline template to turn enquiries into next actions.Choose your growth toolsCompare workflows, requirements and a practical trial checklist.Measure follower growthUnderstand the numbers and set up your follower tracker.Watch the software in actionEight product tutorials with chapters and readable walkthroughs.Calculate engagement rateFree calculator with follower and reach formulas and a CSV download.Compare GramFather and ManychatChoose software around your workflow, requirements and plan scope.Explore the playbookGuides and product workflows for your Instagram business.

The next move is yours

Welcome to
the family business.

Your audience. Your content. Your next customer.
Start putting it all together today.

Start your 14-day free trialPlans from $9 a month. Cancel before day 15 and you pay nothing.

Inside GramFather · Sample data

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